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A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

06-05-2016 |
Moz |
Go to category8 Old School SEO Practices That Are No Longer Effective

29-04-2016 |
Moz |
Go to categoryHow to Influence Branded Searches and Search Volumes to Earn Big Rewards

22-04-2016 |
Moz |
Go to categoryAbout the Whiteboard Friday page
SEO is getting increasingly more complex. Luckily we have the Whiteboard Fridays of Moz to keep us informed. However, we from Stramark missed the option to sort the videos by topics. That is why we made this overview of all the Whiteboard Fridays since 2013. If you’re new to SEO, we’re recommend you to view the videos from top to bottom. To read or join the discussion associated with the video, you can click on the link below each video. We would like to thank Rand and the other Mozzers for making these amazing whiteboard fridays every week.
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You can scroll down to see the videos sorted by category or you can click on one of the categories below to go directly to it.
Basic SEO Whiteboard Fridays
We start with the Basic SEO to learn the basics that are needed to start with SEO.
8 Old School SEO Practices That Are No Longer Effective

29-04-2016 |
MozHow to Combat 5 of the SEO
World’s Most Infuriating Problems

15-05-2015 |
MozWhat Does an SEO Do In
Their Day-to-Day Work

27-03-2015 |
MozHeadline Writing and
Title Tag SEO in a Clickbait

20-02-2015 |
MozA Universal SEO
Strategy Audit in 5 Steps

30-01-2015 |
MozThe Massive Ranking Factor Too
Many SEOs are Ignoring

26-12-2014 |
MozHow Can the Value of Top-of-Funnel
Channels be Measured

21-11-2014 |
MozHow Google is Connecting Keyword Relevance to Websites through More than Just Domain Names

19-09-2014 |
MozDoes SEO Boil Down to Site
Crawlability and Content Quality?

11-07-2014 |
MozBarnacle SEO: Leveraging Other
Sites’ Rankings

13-06-2014 |
MozSurviving the
SEO “Slog”

28-03-2014 |
Moz5 Things I Wish I Knew as
an Agency Marketer

07-03-2014 |
MozThe Best Way to
Suck at Marketing

14-02-2014 |
MozBuilding SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

20-12-2013 |
MozBuilding a
Marketing Flywheel

30-05-2013 |
MozConducting Market Research Before
Investing in Tactical Execution

23-05-2013 |
MozKeywords Whiteboard Fridays
The keywords you choose form the foundation of the SEO tactics you’re going to use later.
A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

06-05-2016 |
MozHow to Optimize for
Competitors’ Branded Keywords

12-02-2016 |
MozCan SEOs Stop Worrying About Keywords
and Just Focus on Topics?

05-02-2016 |
MozHow to Estimate the Total Volume and Value of Keywords in a Given Market or Niche

19-06-2015 |
MozWhy We Can’t Do Keyword
Research Like It’s 2010

12-06-2015 |
MozHacking Keyword Targeting by
Serving Interest-Based Searches

16-01-2015 |
MozKeyword Research and Targeting
Without Exact Match

05-09-2014 |
MozKeyword Targeting, Density,
and Cannibalization

14-03-2014 |
MozWhen Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

24-09-2013 |
MozKeyword-Driven
Personas

19-04-2013 |
MozOn-page SEO and User Experience Whiteboard Fridays
Now you know the keywords you’re focussing on, you can start with the on-page and user experience optimization
On-Page SEO in 2016:
The 8 Principles for Success

13-05-2016 |
MozOvercoming Objections
on Your Landing Pages

26-02-2016 |
MozUsing Related Topics and Semantically
Connected Keywords in Your SEO

11-03-2016 |
MozClean Your Site’s Cruft Before
It Causes Rankings Problems

04-09-2015 |
MozHow Much Keyword
Repetition is Optimal

21-08-2015 |
MozUX, Content Quality,
and SEO

10-07-2015 |
MozReal-World
Panda Optimization

01-08-2014 |
MozWhat Should I Put
on the Homepage?

03-01-2014 |
MozSolving the
Pogo-Stick Problem

23-08-2013 |
MozRemove Unnecessary Steps & Win More
Links, Shares, and Conversions

12-04-2013 |
MozUX Myths That
Hurt SEO

01-03-2013 |
MozContent Whiteboard Fridays
How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content

01-04-2016 |
MozHow to Create
10x Content

18-03-2016 |
MozCreating the Right
Marketing Mix

22-01-2016 |
MozContent Marketing Tips
for B2B Organizations

15-01-2016 |
MozUsing Your Niche’s Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy

08-01-2016 |
MozHow to Use Hosted Blog Platforms for SEO & Content Distribution

27-11-2015 |
MozHow to Write for the Web—a New Approach for Increased Engagement

30-10-2015 |
MozWhy Google Rewards
Re-Publishing

16-10-2015 |
MozGuest Blogging and Licensing Content without Incurring Duplicate Content Issues

18-09-2015 |
MozHow to Get Content into the Hands of
Influencers Who Can Help Amplify It

28-08-2015 |
MozThe Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic

31-07-2015 |
MozPinpoint vs. Floodlight Content and Keyword Research Strategies

24-07-2015 |
MozWhy Good Unique
Content Needs to Die

22-05-2015 |
MozSubdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO

06-02-2015 |
MozKnow What Your Audience Wants Before
Investing in Content Creation and Marketing

23-01-2015 |
MozHow to Provide Unique
Value in Your Content

09-01-2015 |
MozBe Intentional about Your Content & SEO
Goals or Face Certain Failure

14-11-2014 |
MozIs It Possible to Have Good SEO
Simply by Having Great Content

24-10-2014 |
MozSyndicating
Content

08-08-2014 |
MozI See Content
Everywhere

08-08-2014 |
MozHow to Prove ROI Potential
of Content Campaigns

18-07-2014 |
MozTips and Tactics for
Amplifying Your Content

20-06-2014 |
MozThe Greatest Misconception
in Content Marketing

25-04-2014 |
MozHandling Duplicate Content Across
Large Numbers of URLs

31-01-2014 |
MozTaking Advantage of Google’s Bias
Toward Hyper-Fresh Content

04-10-2013 |
MozSubject Matter Experts and Their Role
in Digital Marketing Strategy

02-08-2013 |
MozHow to Win a Content
Arms Race

01-02-2013 |
MozHow Unique Does Content Need to Be
to Perform Well in Search Engines?

25-01-2013 |
MozBlogging Whiteboard Fridays
A great way to get more content and engage with your audience is by blogging.
10 Tactics to Improve
Blog Readership

09-05-2014 |
MozWhy Guest Posting and
Blogging is a Slippery Slope

17-01-2014 |
MozOnline Advertising Whiteboard Fridays
You can get visitors from search engines by ranking well for the organic results, but also by advertising. If you have a new website you can start with advertisement, because this gives faster results.
Remarketing to People That Have
Already Visited Your Website

09-10-2015 |
MozWait, Paid Media Investments
Can Yield SEO Value?!

13-02-2015 |
Moz5 Steps to Facebook
Advertising

29-03-2013 |
MozWhy
Remarketing?

22-02-2013 |
MozConversion Rate Optimization Whiteboard Fridays
If people come to your website, you want them to do a certain action, like buying a product. This is called a conversion. To get more conversions it is wise to do conversion rate optimization.
How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers

26-09-2014 |
MozCustomer Journey
Maps

22-08-2014 |
MozTargeting Your Audience Earlier
in the Buying Process

06-06-2014 |
MozSearch Engines Whiteboard Fridays
While your website makes profit form the visitors you get with your ads, it’s smart to start investing in SEO to improve your organic rankings. Use the keyword data you’ve collected from your ad campaigns and focus on the keywords that convert. Before you start with the advanced SEO, we’re addressing the way search engines work.
Should SEOs Only Care About DIRECT Ranking Signals in Google?

19-02-2016 |
MozThe Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings

11-09-2015 |
MozControlling Search Engine Crawlers for Better Indexation and Rankings

17-07-2015 |
MozHow Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings

26-06-2015 |
MozIs Brand a Google
Ranking Factor?

29-05-2015 |
MozExtract SEO Value from SERPs with Knowledge Graph and Answer Boxes

24-04-2015 |
MozHow Google’s Evolution is Forcing
Marketers to Invest in Loyal Audiences

17-04-2015 |
MozElements of Personalization & How to Perform Better in Personalized Search

10-04-2015 |
MozHow Google is Changing Long-Tail Search with Efforts Like Hummingbird

18-10-2013 |
MozWeighting the Clusters of Ranking Factors in Google’s Algorithm

06-09-2013 |
MozThe Future of
User Behavior

30-08-2013 |
MozWhy You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

12-07-2013 |
MozHow Should Marketers React When Google’s Search Results Have Dramatic Changes?

05-07-2013 |
MozThe Evolution
of Search

28-06-2013 |
MozPersonalization
and SEO

22-03-2013 |
MozMarketing Psychology Whiteboard Fridays
By knowing the marketing psychology you’re able to think like your visitors think.
Why No One Pays Attention to Your Marketing

14-08-2015 |
MozWeb Psychology

22-11-2013 |
MozHow Processing Fluency
Impacts Web Marketing

13-06-2013 |
MozAdvanced SEO Whiteboard Fridays
Now it’s time for advanced SEO. These videos can help you understand SEO even better. Some components of SEO have their own category. They will be mentioned later.
How to Influence Branded Searches and Search Volumes to Earn Big Rewards

22-04-2016 |
MozDiscovering Which Sites Your
Target Audience Visits

04-03-2016 |
MozMobile Web vs Mobile Apps: Where Should You Invest Your Marketing?

04-12-2015 |
MozHow to Prioritize SEO Tasks & Invest in High-Value Work Items

13-11-2015 |
MozRecovering the Data
Google Has Hidden Away

06-11-2015 |
MozHow to Hack the
Amplification Process

25-09-2015 |
MozBecoming Better
SEO Scientists

10-07-2015 |
MozCreating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume

03-07-2015 |
MozShould I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

08-05-2015 |
MozWhat Deep Learning and Machine
Learning Mean For the Future of SEO

06-02-2015 |
MozInformation Architecture
for SEO

19-12-2014 |
MozPanda 4.1 Google Leaked
Dos and Don’ts

05-12-2014 |
MozWhat SEOs Need to Know About Topic
Modeling & Semantic Connectivity

31-10-2014 |
MozTeach Google About Your Entities
by Using Topical Hubs

12-09-2014 |
MozBut I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content

29-08-2014 |
MozHow Do I Successfully Run SEO
Tests On My Website?

25-07-2014 |
Moz8 Ways to Use Email
Alerts to Boost SEO

27-06-2014 |
MozBreaking the SEO Rules: When Not
to Follow Best Practices

30-05-2014 |
MozWhat if Your Ugly Website is Holding
Back Your Marketing Efforts?

16-05-2014 |
MozHow Google Knows What Sites You
Control And Why it Matters

02-05-2014 |
Moz6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet

18-04-2014 |
MozGetting Branded
Searches Right

11-04-2014 |
Moz6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing

21-02-2014 |
MozHow to Earn the Amplification
of Influencers

24-01-2014 |
MozThe
IdeaGraph

27-12-2013 |
Moz5 Dos and Don’ts of
International SEO

11-10-2013 |
MozSetting Goals (Not Tools) as the
Foundation of Your Marketing

27-09-2013 |
MozThe Key to Empowering
your Marketing Team

26-07-2013 |
MozHow to Move Rankings Up On
Older, Existing Content

16-05-2013 |
MozThe Partnership
Trap

04-01-2013 |
MozTechnical SEO Whiteboard Fridays
Does your website work the way it should? Is it search engine friendly? These videos are about the technical aspects of SEO.
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

07-08-2015 |
MozShould I Use Relative
or Absolute URLs?

05-06-2015 |
MozEvents Whiteboard Fridays
For some websites it can be interesting to use events to get more attention for the website.
6 Techniques to Dramatically Upgrade the Quality of Your Presentation

11-12-2015 |
Moz4 Tips for Producing
Great Event Coverage

07-11-2014 |
MozLocal SEO Whiteboard Fridays
Especially local businesses should use local SEO to get visitors that are relevant for them.
Why You Need to Find All Your NAP Variations Before Building Local Citations

25-03-2016 |
MozScaling Geo-Targeted Local Landing Pages
That Really Rank and Convert

17-10-2014 |
MozHow Can Mobile SEO Help my
Non-Mobile or Local Business?

21-03-2014 |
MozHow Business
Listings Are Made

06-06-2013 |
MozEvolution of the
Local Algorithm

05-04-2013 |
MozLink building Whiteboard Fridays
Links are still an important factor in Google’s algorithm. However websites should only try to get or earn relevant, high quality links.
Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward

14-04-2016 |
MozTargeted Link
Building in 2016

29-01-2016 |
Moz20 Attributes that
Influence a Link’s Value

20-11-2015 |
MozLink Building Outreach
in a Skeptical World

23-10-2015 |
MozUsing Social Media as Your Primary (or Only)
Link Building Tactic Probably Won’t Work

02-10-2015 |
MozWhy the Links You’ve Built Aren’t
Helping Your Page Rank Higher

01-05-2015 |
MozUnderstanding and Applying
Moz’s Spam Score Metric

03-04-2015 |
MozAre On-Topic
Links Important?

13-02-2015 |
MozCan You Disavow
out of Penguin?

02-01-2015 |
MozHow to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation

10-10-2014 |
MozLink Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear

15-08-2014 |
MozThe Rules
of Link Building

04-04-2014 |
MozAre Links Losing Value
in Google’s Algorithm?

28-02-2014 |
MozLink
Reclamation

25-10-2013 |
Moz3 Methods Fueled by Data and Tools
to Earn More (and Better) Links

20-09-2013 |
MozSEO’s Dilemma – Link Building
vs. Content Marketing

09-08-2013 |
MozHeart to Heart About
Link Building

19-07-2013 |
MozThe Top 4 Ways to Use Social
Media to Earn Links

21-06-2013 |
Moz6 Ways to Use Fresh Links & Mentions to
Improve Your Marketing Efforts

08-03-2013 |
MozHigh-Value Tactics,
Future-Proof Link Building

08-02-2013 |
MozMy Favorite Way to Get
Links and Social Share

18-01-2013 |
MozMobile Whiteboard Fridays
You also have to make sure mobile visitors have a great experience on your website as well.
What You Need to Know About Accelerated Mobile Pages (AMPs)

18-12-2015 |
MozSocial Media Whiteboard Fridays
Social media can be a powerful tool to get more attention for your website and to promote your content.
Driving Traffic
from Facebook

20-02-2015 |
MozSilly Marketer, Title Tags
Are for Robots!

23-05-2014 |
MozUsing Google+ to Appear in the
Top Results Every Time

01-11-2013 |
MozThe Varying Effectiveness
of Social Proof

11-01-2013 |
MozVideos and Images Whiteboard Fridays
If you’re able to make funny, interesting or useful videos and images, you should definitely use them for your SEO activities.
How to Swaggerjack the
Power of Visual Memes

29-11-2013 |
MozWhy Visual Assets
Infographics

15-11-2013 |
MozThe Kind of Video You Should
Create for Your Business

13-09-2013 |
MozConsulting Whiteboard Fridays
If you’re an agency you’re dealing with clients. We know this can be difficult, luckily there are some great videos about consulting.
How to Make the SEO Case
to Small Businesses

08-04-2016 |
MozHow to Avoid the Unrealistic
Expectations SEOs Often Create

12-12-2014 |
Moz5 Fashion Hacks for the
Modern Male Marketer

04-07-2014 |
MozMy Client
Won’t Do

10-01-2014 |
MozOvercoming Client
Objections

16-08-2013 |
MozHow Do I Find
a Good SEO?

15-02-2013 |
MozReporting Whiteboard Fridays
Whenever you’re an agency, in-house professional or working on your own website, analysing and reporting is an important aspect of SEO and SEA. This helps you to measure your results.
How to Build the Right Traffic Metrics Dashboard for 2016

01-01-2016 |
MozMy Favorite 5
Analytics Dashboards

27-02-2015 |
MozHow to Convert a Client’s
Goals into Reportable Metrics

03-10-2014 |
MozMobile App Metrics
that Matter

13-12-2013 |
MozInvesting in Non-Measurable
Serendipitous Marketing

06-12-2013 |
Moz4 Conversations That Don’t
Involve Rank Reports

08-11-2013 |
MozWhy Google Analytics
Tagging Matters

15-03-2013 |
MozBranding Whiteboard Fridays
Building up your brand can help you get better SEO results.
Giving Searchers a Reason to Prefer Your Brand

25-12-2015 |
Moz