Conversion Optimization – Improve number of sales
Conversion Optimization, or CRO, is improving the website in such a way that visitors to your website become customers. You ensure that everything is in line with each other and that the customer no longer finds any obstacles in his path. Because what is a website with a lot of visitors but hardly anyone makes a purchase or contacts you?
By a conversion we mean a purchase, a completed form or whatever is valuable to you as an entrepreneur. How successful your website is can partly be determined on the basis of the conversion percentage. The higher the number of conversions compared to the visitors, the higher your conversion percentage. So with CRO we want to increase this percentage. This method is particularly effective in combination with SEO and SEA, because with more visitors you can measure more quickly whether your CRO efforts are having an effect. We can keep track of all this through web analytics. We use Google Analytics, Mouse and click tracking, AB/multivariate testing and other tools for this!
Want to get more out of your website? Our consultants are happy to give you CRO advice.
Contentmarketing – Show that you are an expert
Strategically creating and distributing valuable and relevant content, that is Content Marketing. Think of it as the opposite of sales: the product is not pushed, but the content is created to fulfil the needs of the (potential) customer.
The idea behind this is that the (potential) customer will see you as the authority if you do this constantly and consistently. You inspire trust and people feel connected. This then results in word-of-mouth advertising or that your brand is chosen over other brands.
We are happy to help you devise the content strategy and connect with external platforms. To then promote valuable content together with you.
Do you want to get started with content marketing for your business? Please contact Stramark via the form.
Linkbuilding – Improving online reputation
Linkbuilding is getting links from an external website to your website. The purpose of this is to stream SEO value to your website. This gives the website more authority on certain keywords in Google and you achieve higher positions. There are many factors that determine whether a website ranks high in Google and the number of links to a website is one of those factors. Just like the quality of those links.
Valuable content is more likely to get links than content that adds nothing to the internet. Do you offer really interesting information on your website? Then the chance is higher that people will link to your page. This creates a natural linkbuilding profile and that is of course what Google wants.
Determining the linkbuilding strategy is important before you actually get started with linkbuilding. What are the keywords that you want to score better, which pages are associated with them and what are interesting websites to be placed on?
Our linkbuilding experts help you make all these decisions and, together with you, draw up a link building strategy that fits within the online marketing strategy.
Remarketing – Make sure you are not forgotten
Remarketing, or retargeting, is a method that can lead to more sales from people who have visited your website before. By reminding them of your site, you encourage them to (still) convert using text and image ads on external websites.
Remarketing is a very effective tool and the costs are therefore relatively low. We only use Remarketing when everything is in line with each other and it is clear which message needs to be communicated. This makes a powerful tool even more powerful.
Curious what Remarketing can do for your business? Please contact us via the form. This way you quickly come into contact with a specialised online marketer.