Search engine marketing for scale-ups

As a fast-growing company with 10+ employees, you are looking for a tailor-made search engine marketing solution. Growth in this phase requires specialists who can take search engine marketing to the next level. This professionalization of online marketing is what we are good at and what we have had experience in since 2008.

Do you want more sales in your webshop or more leads through your website? Then it definitely helps if you attract more and better visitors. Search engine marketing is an ideal way to achieve this. We are happy to assist you in your further growth with the help of search engine marketing. You can count on a proactive approach with a clear focus on result.

Read more about search engine marketing below.

Why Stramark?

As a full-service Search Engine Marketing agency, we also offer the following services:

SEO Google Ads SEO Copywriting Conversion Optimization

We are happy to share our knowledge about Search Engine Marketing. Read our blogs for tips!

SEO Blogs Google Ads Blogs

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What is search engine marketing?

Search engine marketing (SEM) is a derivative of marketing:

“Marketing is optimally satisfying the needs and specific wishes of (potential) buyers in order to promote the sale of products and services.”

If you translate this definition to search engine marketing, it is important to focus on the consumer or customer here too. In other words: what are their needs in the search engine, in this case Google.

Search engine marketing is an important part of internet marketing and covers the two pillars: search engine advertising and search engine optimization. If done properly, it will attract visitors who are looking for your service or product.

Did you know that search engine marketing for successful websites and webshops accounts for 80% of targeted website traffic? More quality website traffic means more turnover. So you often achieve the best results by investing in search engine marketing.

De 4 P’s binnen zoekmachinemarketing campagnes


Your website or webshop and your results in Google represent your promotion. Make sure that your website or webshop conveys who you are, what you offer and what the benefits of your product or service are for buyers. Your website is your shop window or sign, your business card and marketing tool to convey your message to customers and prospects. Therefore, make sure that people can easily contact you. That is an important part of (search engine) marketing.


You sell a product or service. It is therefore important to present your products beautifully on your website or webshop. And also in the search engine. For example with services, you can make your services visual through a company video. In short, give your products the necessary attention on your website or webshop. This is your chance to explain what the benefit is to potential customers if they buy your product and why.


Just like in a regular store, people like to see prices or have an indication of what something costs. Be transparent with customers, they will compare anyway. Convince your customer of your added value. Customer reviews often work well to convince potential customers to make a purchase.


The spearhead within a search engine marketing strategy is the fourth P: place. How do you ensure that consumers find your website or webshop? Where is the website or webshop located if you search for the right keyword? If you are not high enough, make your website or webshop easier to find. Stramark is an expert in search engine marketing and has already helped many customers make websites and webshops easier to find. Customers have seen their turnover double and we have managed to drive new and better converting search traffic to websites and webshops.

“In recent years, Stramark has helped me in a very pleasant way to become easier to find online in the greater Amsterdam region.”

R. Piké.
General Manager Van der Velden

Search engine marketing also stimulates offline sales

Make no mistake about the power of better discoverability. Nowadays everyone searches Google for the simplest things. A navigation system does the rest. So looking for a baker, painter, lawyer, optician, pet shop or cheese shop on maps has become very common. If you are at the top of Google, you will receive that business, online and offline. Are you not there? Then you have seen turnover decrease in recent years. So the message is simple: turn the switch and invest in search engine marketing!

What is search engine advertising?

Search engine advertising (SEA) is part of search engine marketing. By search engine advertising we mean advertising using text advertisements within the search results of Google or Bing. 80% of the traffic from successful websites and web shops comes through search engine marketing. The ideal ratio is 40% via SEA (paid), 40% via SEO (unpaid) and 20% often comes via e-mail marketing, social media and other channels. How about you? How many visitors, requests or orders do you receive per day? Search engine advertising is an important source of targeted traffic to a website or webshop!

Why advertise with text ads?

Search engine advertising is an effective and fast way to get high in the search results. You only pay for a potential customer’s click on your ad. By choosing keywords that are important to you, you can quickly drive relevant traffic to your website or webshop. This includes well-written, short and concise advertising texts. With a well-designed and logical website or webshop, you can then entice these visitors to make a purchase.

Search engine advertising provides useful insights

Within search engine advertising, advertising campaigns are easy to measure. You get immediate insight into the number of clicks on the ad, the number of impressions of the ad and its position within the search results. With search engine advertising you can also test which advertisement performs best for you by displaying multiple variations evenly.

When you advertise with Google AdWords or Bing Ads for a number of months, you quickly learn which search terms are profitable for you and which are not. You can also compare the costs you pay for the clicks against the turnover you realize.

“Stramark has professionally helped RitAssist optimize the website and improve our online marketing campaigns in Google AdWords.”

J. Westendorp
Operational Director RitAssist®

Use SEA for SEO

In addition to search engine advertising, search engine optimization (SEO) is a way to rank high in the search results of Google and Bing. You can immediately use the important information you obtain with search engine advertising for your SEO strategy. This way you optimize visits to your website or webshop.

Outsource search engine advertising or do it yourself?

Search engine advertising programs such as Google Ads and Bing Ads change their advertising options almost every week. Do you want to advertise in the search engines yourself? Then consider carefully whether you are skilled enough and want to make time for it.

It will probably cost you more time and money to learn all the options yourself. In addition, we notice that many customers incur a lot of costs in the beginning due to a lack of knowledge. Costs that you could have saved when outsourcing search engine advertising by using our consultants. In short: you would have been profitable faster by hiring a professional SEA agency. You could have spent the time on your primary process.

Stramark has been an expert in search engine advertising since 2008, our consultants are Google Ads Qualified Professionals. That is not without reason. Training is essential given the rapid changes within Google Ads.

Did you just search for search engine marketing?

Let’s take your own search behavior as an example. You just searched for search engine marketing and came across us. This clearly demonstrates the effect of search engine marketing. You searched for the term ‘search engine marketing’ and you ended up at Online Marketing Bureau Stramark. Do you also want to achieve this for your scale-up, but with your own important keywords? We will take care of that!

What is search engine optimization?

The first three results within Google are often Google Ads advertisements. Then come the so-called organic (unpaid) results. These positions contain the websites and webshops that, according to Google, best match the user’s search query. The more relevant the page and the better it matches the search query, the higher the position within Google. You can achieve this with search engine optimization (SEO). You optimize your website to rank higher in Google in the organic search results.

The 4 pillars of search engine optimization

Keyword research

The first pillar in the search engine optimization process is thorough keyword research. This is the foundation of good content. As an online marketing agency, we check whether you use the right keywords in your text, the titles of your pages, whether you have ‘clean URLs’, etc. Are these the keywords that your customers or prospects use to find you? Keyword research is severely underestimated. People often don’t take enough time for this. Keyword research is essential for good search engine optimization. Keywords can be national or target specific cities. Large cities such as Amsterdam, Rotterdam, Utrecht, Alkmaar, Leiden, The Hague and Haarlem are often markets in themselves. By using these keywords wisely, we can ensure results in the short and long term.

Good content

The second pillar for good search engine optimization is good content. The first question is: does your website or webshop have sufficient keyword-rich text? Have you used the correct search terms that your customers or prospects are searching for? So it is less about the question of what you want to be found for. It’s about what consumers or companies look for when they need your product or service. Finding this out is a profession in itself. This is where the needs of your customers come into play. The texts on your website or webshop must therefore be written from a marketing perspective, action-oriented and search engine friendly. Our SEO copywriters know all about this.

Website and webshop technology

The third pillar for every website or webshop is: supporting the content with the right techniques. Error-free technology and optimal design so that Google understands what the website or webshop is about. For example, do you measure all your website or webshop traffic via Google Analytics? Do you use an SEO friendly CMS system such as WordPress or Magento? Is this up to date? Is the loading time of your website or webshop fast enough? These are all technical matters that you are probably not aware of. They are very important for a search engine friendly website or webshop. Web builders build a website or webshop to make it work technically. We improve it together with the website builder to attract visitors and sell products or services.


Linkbuilding is an important part of the search engine optimization process. It is important that other websites link to your website or webshop. This way you ensure that value flows to your website. Do you want to know more? Read more about linkbuilding here.

Watch your competitor!

You now see the importance of good findability of your scale-up through search engine optimization. In addition to all of the above, you should ask yourself how you stack up against your competitors. Are they also working on SEO? If so, you may have to invest more in a well-optimized website or webshop. Both in the field of content, technology and link building. Otherwise, there is a good chance that your potential customer will go to the competitor, and that is a shame.

Why outsource search engine marketing?

To attract more and better visitors to your website, it is better to outsource search engine marketing to SEM agency Stramark in Amsterdam. It is a profession in itself. Better said: there are 4 different fields, namely search engine advertising, search engine optimization, SEO copywriting and linkbuilding. This requires professional knowledge that is often not available within your own company. Our team consists of 10 consultants, each with their own specialty. Because we have worked for various clients in various industries, we have built up years of experience. This allows us, as a search engine marketing agency, to give you advice and help you get the most out of your website or webshop. A clear search engine marketing plan is drawn up in advance to ensure structured and goal-oriented work. This requires specific tools, which can be quite expensive for SMEs. We already have them in-house so you can benefit from them. Finally, really good search engine marketing and maintaining it takes time. Time that you may not have or would rather spend on your own business. Save time by leaving it to our search engine marketing consultants. You think along with the strategy, then they implement it. This in turn results in focus. When you outsource it, you work more productively and we both do what we are good at.


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