How often do you ask yourself the following question: should I outsource my SEO to an agency or do it myself? It is a consideration that plays a role in many companies and scale-ups. That’s of course because SEO is more important than ever. You need it to rank high in search engines like Google. And that high ranking is necessary to get potential customers to your website: the place where they can buy your product or service.
Digital sales channels such as your website are an indispensable link in your total turnover. About 80% of website visitors arrive at your website after a search query in a search engine. That shows how important a high ranking is to quickly get more traffic to your website. In addition, your high position in search engines also makes you appear reliable. An important asset to have in the fight against the competition. Many companies and scale-ups have therefore outsourced SEO to specialists.
What is SEO?
SEO is the abbreviation of Search Engine Optimization. With SEO you optimize a website for a higher ranking in search engines such as Google. This concerns a high position in the organic search results. This means that you pay nothing for that high position.
You can also achieve a high position with paid advertisements. Then we are talking about search engine advertising. You then pay per click to appear at the top of the search engine in the paid search results. You do not use SEO for this, but the advertising platform Google Ads.
About 80% of website visitors arrive at your website after a search query in a search engine.
Which parts of SEO to outsource?
Are you going to outsource SEO? Then you don’t have to immediately hand over your entire SEO strategy to an agency. SEO can be divided into three components that you can outsource separately or as a package. This concerns:
The focus of technical SEO is on improving the technical aspects of your website. Consider the speed at which your website loads, the site structure and readable URLs. But also an SSL certificate that shows that your website is secure, the readability of the content and the absence of 404 pages.
Do you outsource technical SEO? Then an agency may start compressing images, because they slow down the loading speed of your website. Or that they take a major overhaul of your site structure, because there is no order anymore due to the large number of pages.
This includes all landing pages, blogs and articles on your website. You can outsource SEO texts to an agency or SEO copywriter if you are not a good writer yourself. Or if you find it difficult to incorporate keywords into your texts.
An SEO agency or SEO copywriter provides the best of both worlds. They write texts that appeal to the reader and encourage conversion. This could, for example, be: persuading readers to purchase your products. In addition, the texts are always optimized for SEO. They contain just the right amount of keywords in the right place for good search engine rankings.
Nowadays, link building is the most used SEO method to influence the authority of your website. A good authority says something about the reliability of your website. Search engines must find your website reliable if they want to give you a high ranking in the search results.
Do you outsource link building? Then an SEO agency will work for you to obtain links on the web that point to your website. This has to happen naturally, otherwise a high ranking is the last thing you get from search engines.
All three of the above components of SEO must be in good order if your SEO strategy is to have a chance of success. Good SEO content is of little use if your technical SEO is not in order. You may appeal to readers with your texts, but they will not end up on your website if a good ranking is not achieved because your link profile is not in order. That is why when it comes to outsourcing SEO, it is best to outsource your entire SEO strategy.
All three of the above components of SEO must be in good order if your SEO strategy is to have a chance of success.
Why is SEO so important?
Are you at the top of the organic search results when you search for your product or service? Then you increase the number of visitors to your website. Because the higher you are in the search results, the more users will click through to your website. Moreover, they do so with a lot of confidence in your company and the product or service you offer. Companies with a high position in search engines are, according to users, ‘professional’ and ‘providers of high-quality products or services’.
SEO is also important for your brand awareness. Especially if you manage to rank high for multiple search terms. This continuously brings you to the attention of search engine users, making you an increasingly well-known name.
Is your website not on the first page of the search results? Then research shows that the visibility of your website decreases drastically. Many users do not get much further than the first page of the search engine. Are your competitors on the first page? Then of course that is completely dramatic. You miss out on many potential customers who will find a similar product or service at your competitor.
Why outsource your SEO?
Outsourcing SEO costs money. For many companies and scale-ups, this is the most important reason to do it themselves. But SEO is not something that the marketing department just does on the side. It takes a lot of time to roll out an SEO strategy properly and successfully. And time is also money. Experience has shown that it is very difficult (perhaps even impossible) for companies to achieve their SEO objectives without outsourcing SEO.
Outsourcing SEO is a proven effective way to structurally improve the findability of your website in search engines. This allows you to tick off the often most important SEO objective – a higher position in search engines. But outsourcing your SEO has a number of other important benefits:
1. You save a lot of time
SEO is a long-term process. Achieving a high position in search engines takes time. And maintaining this position does not happen automatically. This way, your competitors do not sit still and continuously try to take over your high position. In addition, the complexity of Google increases every month. Search engine algorithms change daily and every update can impact your ranking. In short: there is quite a bit involved in successfully rolling out an SEO strategy over the long term. That is why outsourcing SEO saves you a lot of valuable time.
2. You collect more quality leads
The visitors you attract to your website with a high ranking are really looking for the product or service you offer. As a result, SEO also increases the number of high-quality leads. The visitors to your website are not only more relevant, the leads that result from them are also of higher quality.
3. Fewer website visits to your competitor
A high position in the search engines also means that you are above your competitors. Not only do more visitors come to your website, but also fewer visitors visit your competitors’ websites. Because digital sales channels are very important for your turnover, this is an important competitive battle to win.
4. Your website structure becomes clearer
The structure of your website is an important part of technical SEO. For a high ranking, that structure must be in order. Your website visitors also benefit from this. The various landing pages and blogs can all be found easily and quickly. An important condition for keeping visitors on your website.
5. You get access to professional tools
SEO often requires specific tools. If you have to buy them all yourself, it can be quite expensive. Outsourcing SEO means you get access to data from tools like Ahrefs, SEMrush, Screaming Frog and more. An agency knows the tools inside and out because they work with them every day. This way you save costs because you do not have to purchase the tools yourself. And you can be sure that users get the most out of the tools.
6. You share existing knowledge
You outsource your SEO to a party that is concerned with little else. This means that there is a lot of knowledge about the different aspects of SEO. You need that knowledge to make SEO a success. In addition, you also share in the available knowledge. Maybe you also write SEO text yourself. This knowledge keeps improving.
Are you considering outsourcing your SEO to an agency? Then you will find very experienced specialists at Stramark to help you develop the right SEO strategy.
Costs of SEO outsourcing
What it costs to outsource SEO depends on various factors and the ambitions you have for SEO. On average, the costs for outsourcing SEO start at 1000 euros per month. What you currently spend on SEO is probably difficult to put into concrete terms. Experience has shown that the costs for outsourcing SEO are often cheaper than the time you currently spend on it yourself. And it also gives you much more.
Which SEO services can you contact Stramark for?
As a scale-up, are you considering outsourcing your SEO to an agency? Then you will find very experienced specialists at Stramark to help you develop the right SEO strategy. We work for scale-ups in various industries, at home and abroad. We focus on:
Through extensive keyword research, we know which keywords your potential customers search for when they are looking for your product or service. We use these keywords to optimize your SEO.
We optimize the content on your landing pages and blogs for SEO and also regularly add new content. When outsourcing SEO texts, we naturally ensure that the content is relevant and of good quality.
Only if your technical SEO is in order will you get a high ranking in search engines. Technical SEO now covers more than 200 points. We ensure that your website operates technically in accordance with the guidelines of search engines.
Search engines must find your website reliable if you want to get a high position in the search results. You do that with link building. We will roll out a good link building strategy for you and get to work on it.
It is of course nice if we are busy for you, but what does all that effort actually get you? We will keep you informed with monthly reports. This way you know exactly what the progress is and how your SEO is doing.
Are you enthusiastic about a collaboration? Then we would be happy to get to work with you! We always start with an action plan. Here you can see exactly what we will be working on in the first period. And what you can expect from that work.
Outsourcing SEO Amsterdam: this is how we work at Stramark
Are you looking for an SEO agency in Amsterdam? Then you will find a reliable cooperation partner in Stramark. We always start with an intake to discuss your wishes and expectations. This is also a time to introduce our agency to you and tell you what we will do for you.
Are you enthusiastic about a collaboration? Then we would be happy to get to work for you! We always start with an action plan. Here you can see exactly what we will be working on in the first period. And what you can expect from that work.
After approval of the action plan, the real work follows. We always start with keyword research. We then implement the SEO strategy in content, technology and, in the longer term, possible link building. We then analyze what it does for your positions in the search engines. In between, we will also keep you continuously informed of the progress.
During our work we sometimes also contact a developer. This mainly concerns technical SEO. The first real results of our SEO work are visible within the first six months. The work on your SEO continues for a longer period of time and this often remains a monthly and consistent process.
Do you think you can get more out of your SEO and are you curious about what an experienced SEO agency can do for you? Please contact us without obligation! We will then make an appointment for an intake and look at the options together.
Can’t decide? Please feel free to contact us. Together we look at where the strength of your business lies and where there is potential for growth. We would like to explain to you what the current situation is, what we want to achieve and how we will approach this.
Do you want to take your findability to the next level?