Social Media Marketing for scale-ups

As a growing company with 10+ employees, you are looking for a tailor-made social media marketing solution. Growth in this phase requires specialists who can take your social media marketing to the next level. This professionalization of online marketing is what we are good at and have a lot of experience in since 2008.

We are happy to assist you in your further growth with the help of social media marketing. You can count on a proactive approach with a clear focus on results.

Read more about social media marketing and what we can do for you below.

We are happy to share our knowledge about Social Media Marketing. Read our blogs for tips!

Social Media Marketing Blogs

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What is social media marketing?

Using marketing on channels where consumers can be found every day, that is social media marketing. Think for example of LinkedIn, Facebook, Instagram and Twitter. Usually with the aim of creating awareness or getting more traffic to your website.

Social Media management

What’s the first thing you do when you want to look something up? You go to Google, use a search term and you look it up. After this you choose one of the results that will lead you to a website. If you become mildly interested, you go to the third step. This step is mainly taken by younger generations such as Millennials and Gen Z’s, checking social media. In addition to a website, a social media account also creates an image of a scale-up. Because posts have a date, you can better estimate how active a scale-up is. That instills more confidence. People usually check the channel they mostly use. This channel can differ per person. The four most used channels are LinkedIn, Facebook, Instagram and Twitter.

What does this mean for companies? In addition to being easy to find in Google and having a good website, they are now expected to have social media accounts. But this is where it becomes a challenge for most companies, because the account must also be active on these channels to have an effect. An active account creates trust and shows that you are active as a scale-up in several areas.

At Stramark you can outsource your Social Media management. Together we look at the best way of cooperation for this. You can choose to create the content yourself and let us do the management and posting or we can help with content creation.

Social Media Advertising

Social Media advertising is a step further than management. If you already have a good social media presence, you can take this next step. This way you can target specific audiences or locations and achieve even more awareness and reach. You can also retarget people who clicked on your ad and visited your website.

At Stramark you can outsource your Social Media advertising. Together we look at which channels will achieve the best results for you. Then we will determine a social media strategy and set up campaigns.

Outsource social media marketing, 7 reasons why

Social media is a very important part of an online marketing strategy. Yet not every entrepreneur is convinced of the power of social media. It turns out, because many companies do not yet have their own social media accounts. We are happy to tell you about the power of social media and why we firmly believe that it is valuable to outsource social media marketing.

1. Responding to your target group

Compared to search engine marketing, you can focus on interests and specific target groups separately from keyword targeting. you can also respond to current events in order to achieve results quickly. People are increasingly reading the news first on social media.

2. Interactivity

In addition, there is a high degree of interaction on social media advertising. You can find out very quickly how your target group reacts to your product or service. Within a short time, a lot of feedback can be obtained about the content of the marketing message.

3. Low cost

The costs of social media marketing will be much lower than other online marketing efforts or traditional offline channels. This of course depends on the type of product or service and the target group.

4. Linking of channels

It is possible to link different social media channels together. This means that a message can be distributed on all relevant channels at the touch of a button.

5. Awareness

Marketing social media is mainly used to create awareness. For example, a social media campaign targeting Amsterdam (e.g. via Facebook or LinkedIn) that is started prior to a search engine marketing campaign, can contribute significantly to the conversion of an Amsterdam shoe store. So get advice from a specialist in time who knows when the greatest effect can be achieved.

6. Retargeting

It can also be used to retarget visitors from the search campaigns. Together with Stramark we can find out whether social media marketing is a good alternative or addition to your online marketing strategy.

7. More website visitors

Although social media has no direct influence on the online findability of your scale-up in Google, we still recommend that you include social media in your online marketing strategy. It can lead to more visitors to your website. Publishing valuable content can yield many likes and/or be shared often. This exposes more people to your content and can result in more website visitors. Google then takes the visitor information into account when determining the value of your site.

β€œThe course at Stramark has given me many new insights into advertising on social media. Where I used to do it at the front, I can now set up a campaign independently in Business Manager. The consultant not only gave a course, but also examined my website and looked at how I could organize it better myself. I immediately started working with his tips. The course has been very useful to me.”

Joyce Kamerbeek
Owner Brands Matter

Social media marketing for B2C

As mentioned, social media marketing has many benefits for B2C marketing. All these factors provide broad support for effective marketing campaigns. The big advantage is that awareness is created among the consumer and at the same time feedback is collected on how a product or service is received. The correct use of channels and timing are very important here. In order to carry out a successful campaign, a clear strategy must therefore be set up. Almost all social media channels can be used for B2C. As a social media marketing agency in Amsterdam, we can advise you well on this. Amsterdam is the place where all knowledge about this subject is collected, disseminated and put into practice.

Social media marketing for B2B

Online marketing in the B2B sector is generally a bit more difficult than in the B2C market. Search volumes are often lower and the target audience is harder to reach (influencers and decision makers). Getting the right clicks is also sometimes difficult. A cleaning company that only focuses on the business market receives clicks from individuals and companies because they search for the same keywords. As a social media marketing agency, we can help you with this.

We see LinkedIn as a powerful solution. This allows you to advertise very specifically to people within a company who influence the decision-making process. You can also create awareness with other channels such as Twitter, Facebook and Instagram. A director will not automatically Google for a new cleaning company or energy supplier. Nevertheless, a message can effectively be brought to the attention through these social media channels when he/she is on Facebook, for example.

Why Outsource Social Media Marketing?

The trick is to use it correctly. That is why it is better to outsource social media marketing to Stramark – Social Media Bureau Amsterdam. To use it optimally, professional knowledge is required, which is often not available within your own scale-up. Our team consists of 10 consultants, each with their own specialism, who can provide you with sound social media marketing advice. Because we have worked for different clients in various industries, we have built up years of experience. As a result, we know what works or what doesn’t, with social media marketing Amsterdam as a specialization. This way, the specialists at Online Marketing Bureau Stramark can get to work for you right away.

Because every scale-up is unique, and so is yours, a social media marketing plan and strategy are made beforehand. Although online makes us very happy, we would like to invite you for an offline session to see which strategy suits you and your target group best. Implementation requires specific tools, which can be quite costly for SMEs. We already have them in house so that you can benefit from them. Finally, really good social media marketing and maintaining it takes time. Time that you may not have or prefer to spend on your own business. Save time by outsourcing social media marketing to our consultants. You think along with the strategy, then they implement it. That in turn results in focus. When you outsource it, you work more productively and we both do what we are good at.

Frequently asked questions about social media marketing

πŸ“ˆ What is social media marketing?

With social media marketing you use marketing on social media channels, for example Facebook, Instagram, Twitter and LinkedIn. It is also possible to link different channels together so that you spread this message in one go.

πŸ€” What is the purpose of social media marketing?

The main goal is to create awareness or to get more traffic to your website. You can also use it to retarget visitors to your website.

πŸ‘ How does social media marketing work?

Although social media does not directly affect your online findability in Google, it can still provide more visitors to your website. When you post relevant and valuable content on social media, people can like and/or share it. This can ultimately lead to a higher number of visitors, and Google determines the value of your site partly on the basis of this. You can also advertise with social media and thus target your target group on these channels.

πŸ’° What does social media marketing cost?

This depends, among other things, on the objective you have, the market in which you operate and the competition you face. Within SMEs, we see that an investment of 5 to 15% of that turnover is required to obtain more turnover. Online marketing is not only about the investment, but also about what it yields. To find out what online marketing can offer you, you can request a free Social Media Audit from Stramark. This way you know how you can recoup the marketing investment and when your business case is positive. Request a no-obligation audit or contact Hans without any obligation

πŸ˜„ What are the benefits of outsourcing social media marketing?

Outsourcing social media marketing offers benefits such as expertise from professionals, time savings, consistent presence and engagement, and improved results through optimization. In addition, outsourcing social media marketing can lead to greater reach and growth of your online presence.

Do you want to harness the power of social media?

Call with Hans!