Top Social media agency Amsterdam ⋆ Stramark

Q: 📈 What is social media marketing?

Social media marketing is the use of platforms like Facebook, Instagram, LinkedIn, and X to promote products or services and engage with a target audience.

Q: 🤔 What is the purpose of social media marketing?

The primary goals are to increase brand awareness, drive website traffic, build customer loyalty, and retarget potential leads.

Q: 👍 How does social media marketing work?

It works by sharing valuable content that encourages engagement and by using targeted advertising to reach specific demographics, ultimately driving traffic and brand authority.

Q: 💰 What does social media marketing cost?

Marketing costs vary based on competition and goals. SMEs typically invest 5% to 15% of their turnover into online marketing to achieve sustainable growth.

Q: 😄 What are the benefits of outsourcing social media marketing?

Benefits include access to professional expertise, consistent posting schedules, time savings, and optimized campaign results for a better ROI.

Social Media management

What’s the first thing you do when you want to look something up? You go to Google, use a search term and you look it up. After this you choose one of the results that will lead you to a website. If you become mildly interested, you go to the third step. This step is mainly taken by younger generations such as Millennials and Gen Z’s, checking social media. In addition to a website, a social media account also creates an image of a scale-up. Because posts have a date, you can better estimate how active a scale-up is. That instills more confidence. People usually check the channel they mostly use. This channel can differ per person. The four most used channels are LinkedIn, Facebook, Instagram and Twitter.

What does this mean for companies? In addition to being easy to find in Google and having a good website, they are now expected to have social media accounts. But this is where it becomes a challenge for most companies, because the account must also be active on these channels to have an effect. An active account creates trust and shows that you are active as a scale-up in several areas.

At Stramark you can outsource your Social Media management. Together we look at the best way of cooperation for this. You can choose to create the content yourself and let us do the management and posting or we can help with content creation.

Social Media Advertising

Social Media advertising is a step further than management. If you already have a good social media presence, you can take this next step. This way you can target specific audiences or locations and achieve even more awareness and reach. You can also retarget people who clicked on your ad and visited your website.

At Stramark you can outsource your Social Media advertising. Together we look at which channels will achieve the best results for you. Then we will determine a social media strategy and set up campaigns.

Outsource social media marketing, 7 reasons why

Social media is a very important part of an online marketing strategy. Yet not every entrepreneur is convinced of the power of social media. It turns out, because many companies do not yet have their own social media accounts. We are happy to tell you about the power of social media and why we firmly believe that it is valuable to outsource social media marketing.

1. Responding to your target group

Compared to search engine marketing, you can focus on interests and specific target groups separately from keyword targeting. you can also respond to current events in order to achieve results quickly. People are increasingly reading the news first on social media.

2. Interactivity

In addition, there is a high degree of interaction on social media advertising. You can find out very quickly how your target group reacts to your product or service. Within a short time, a lot of feedback can be obtained about the content of the marketing message.

3. Low cost

The costs of social media marketing will be much lower than other online marketing efforts or traditional offline channels. This of course depends on the type of product or service and the target group.

4. Linking of channels

It is possible to link different social media channels together. This means that a message can be distributed on all relevant channels at the touch of a button.

5. Awareness

Marketing social media is mainly used to create awareness. For example, a social media campaign targeting Amsterdam (e.g. via Facebook or LinkedIn) that is started prior to a search engine marketing campaign, can contribute significantly to the conversion of an Amsterdam shoe store. So get advice from a specialist in time who knows when the greatest effect can be achieved.

6. Retargeting

It can also be used to retarget visitors from the search campaigns. Together with Stramark we can find out whether social media marketing is a good alternative or addition to your online marketing strategy.

7. More website visitors

Although social media has no direct influence on the online findability of your scale-up in Google, we still recommend that you include social media in your online marketing strategy. It can lead to more visitors to your website. Publishing valuable content can yield many likes and/or be shared often. This exposes more people to your content and can result in more website visitors. Google then takes the visitor information into account when determining the value of your site.

Social media marketing for B2C

As mentioned, social media marketing has many benefits for B2C marketing. All these factors provide broad support for effective marketing campaigns. The big advantage is that awareness is created among the consumer and at the same time feedback is collected on how a product or service is received. The correct use of channels and timing are very important here. In order to carry out a successful campaign, a clear strategy must therefore be set up. Almost all social media channels can be used for B2C. As a social media marketing agency in Amsterdam, we can advise you well on this. Amsterdam is the place where all knowledge about this subject is collected, disseminated and put into practice.

Social media marketing for B2B

Online marketing in the B2B sector is generally a bit more difficult than in the B2C market. Search volumes are often lower and the target audience is harder to reach (influencers and decision makers). Getting the right clicks is also sometimes difficult. A cleaning company that only focuses on the business market receives clicks from individuals and companies because they search for the same keywords. As a social media marketing agency, we can help you with this.

We see LinkedIn as a powerful solution. This allows you to advertise very specifically to people within a company who influence the decision-making process. You can also create awareness with other channels such as Twitter, Facebook and Instagram. A director will not automatically Google for a new cleaning company or energy supplier. Nevertheless, a message can effectively be brought to the attention through these social media channels when he/she is on Facebook, for example.

Why Outsource Social Media Marketing?

The trick is to use it correctly. That is why it is better to outsource social media marketing to Stramark – Social Media Bureau Amsterdam. To use it optimally, professional knowledge is required, which is often not available within your own scale-up. Our team consists of 10 consultants, each with their own specialism, who can provide you with sound social media marketing advice. Because we have worked for different clients in various industries, we have built up years of experience. As a result, we know what works or what doesn’t, with social media marketing Amsterdam as a specialization. This way, the specialists at Online Marketing Bureau Stramark can get to work for you right away.

Because every scale-up is unique, and so is yours, a social media marketing plan and strategy are made beforehand. Although online makes us very happy, we would like to invite you for an offline session to see which strategy suits you and your target group best. Implementation requires specific tools, which can be quite costly for SMEs. We already have them in house so that you can benefit from them. Finally, really good social media marketing and maintaining it takes time. Time that you may not have or prefer to spend on your own business. Save time by outsourcing social media marketing to our consultants. You think along with the strategy, then they implement it. That in turn results in focus. When you outsource it, you work more productively and we both do what we are good at.

Frequently asked questions about social media marketing

📈 What is social media marketing?

With social media marketing you use marketing on social media channels, for example Facebook, Instagram, X (Twitter) and LinkedIn. It is also possible to link different channels together so that you spread your message across multiple platforms simultaneously.

🤔 What is the purpose of social media marketing?

The main goal is to create brand awareness or to drive more traffic to your website. You can also use it to build a community, engage with your audience, or retarget previous website visitors.

👍 How does social media marketing work?

By posting relevant content, you encourage likes and shares, which increases your reach and traffic. While social media isn’t a direct ranking factor for Google, the increased traffic and brand signals contribute to your overall online authority. Additionally, paid social advertising allows for very specific audience targeting.

💰 What does social media marketing cost?

Costs depend on your objectives and the competition. For SMEs, an investment of 5 to 15% of turnover is a common benchmark for marketing growth. To see what it can yield for you, request a free Social Media Audit from Stramark. Request an audit or contact Wouter.

😄 What are the benefits of outsourcing social media marketing?

Outsourcing offers benefits such as professional expertise, significant time savings, a consistent brand presence, and improved ROI through data-driven optimization. This leads to a larger reach and professional growth of your online presence.

Take your Social media to the next level with top social media agency Stramark

Social Media Marketing Agency for scale-ups

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What is social media marketing?