Marketing in the right order makes all the difference
There are plenty of full-service e-commerce agencies that can take care of everything for their customers. However, this often lacks an underlying strategy. As an experienced webshop marketing agency, we know that the right order in webshop promotion makes the difference. We are a bit stubborn about this, but our years of experience have proven that it works. How do we do that? We first ensure more turnover and more sales by directly looking for people who are exactly looking for the unique service or product that you offer. By analyzing their behavior we get to know them better, and we then apply that knowledge in other online marketing resources. With the right keywords via Google Ads and SEO, we show the right message to potential customers. This produces measurable results that we can build on. We then work on increasing the value per customer through, among other things, Analytics, Conversion Optimization, Remarketing, Social Media Advertising, Display Advertising, Video Marketing and Content Marketing. The right combination ultimately leads to more customers.
At Stramark we use the following order in webshop online marketing:
In each step we use the knowledge from the previous step to make strategic decisions. By continuously measuring the activities, we are increasingly able to find the right customers, who ensure growth in the number of sales at acceptable costs.
1. SEA webshop with Google Ads – Paid high in Google
Online advertising in search engines such as Google (SEA) is often used to promote a webshop, because it is a strong online marketing tool. This will make you appear above the organic (unpaid) search results. It is a good way to find out which products or services score well in your online store. Your ad will only be shown to people who enter a specific search query that matches your webshop. You can also decide for yourself which message you communicate and when. That way you send the right advertisement, to the right target group, at the right time. Different forms of advertising are possible, such as keyword ads, Google Shopping, remarketing, display ads, and more.
The advantage of e-commerce Google Ads is that you can approach your target group in a very targeted way. In addition, you are immediately visible and you have immediate results. You determine your own budget and you can adjust it monthly. Moreover, you only pay for clicks. Good to know: We are certified Google Premier Partner. We can therefore provide you with appropriate e-commerce marketing advice.
2. SEO webshop – Unpaid high in Google
With webshop SEO, also known as search engine optimization, you ensure that you get higher in Google without paying. A better position in Google ensures more potential customers who can find your webshop on certain keywords. Search engine optimization consists of several parts, including on-page and technical optimization. With on-page optimization, we focus on the textual and visual content of your webshop. A good product presentation and specific product information (what is it suitable for, material, dimensions, etc.) is important. With technical optimization we work at the back of the website. Think of, among other things, the speed, navigation structure and technology. A good foundation is important here. We see Magento and WooCommerce as an SEO-friendly webshop system with which the best results can be achieved.
Compared to SEA, SEO webshop will not generate revenue growth in the short term. With search engine optimization you build organic findability, which in the long term will ensure a better ratio between your marketing costs and turnover. However, e-commerce SEO is becoming increasingly complex, but our experts know how to deal with heavy e-commerce platforms such as Magento and are aware of the latest developments.
3. SEO Copywriting – Telling what you sell
Well-written texts are a must for your webshop. A beautifully designed webshop is not enough. SEO copywriting is about writing texts that are interesting for your visitors and the search engines. Think of information on your homepage, product descriptions and call to action buttons. Good texts ensure a higher involvement of your target group and they encourage action. It creates, as it were, a ‘I must have this’ feeling. Moreover, with good content you will rank higher in the search engines. Our e-commerce copywriter searches for the right keywords, headers and elements for this.
Based on an analysis, we look at what you as a web retailer need at a certain time. When texts need to be rewritten or new texts need to be added, the SEO copywriter will make instructions for this. Of course you can also outsource it completely to us. We ensure that your passion is translated into a successful and unique story.
4. Conversion Optimization – Improve number of sales
A webshop with visitors is not enough. To increase sales, visitors must be converted into customers. This requires conversion optimization, this way you increase the possibility of conversions in your webshop.
The higher the number of conversions compared to the number of visitors, the higher your conversion rate. That percentage gets a boost when we get started with conversion optimization (CRO). This method is particularly effective in combination with SEA and SEO webshop. More visitors ensure that you can measure more quickly whether your CRO efforts are having an effect. We gain insight into this data with web analytics including Google Analytics, Mouse and click tracking. We can use the learnings from these platforms and optimize the webshop even better.
5. Content Marketing – Show that you are an expert
You cannot simply tell potential customers that you sell the best and most beautiful products. They want to feel that you understand them and that they have come to the right place. Content marketing can help you with that, creating value for visitors. If you constantly and consistently distribute relevant content, visitors will see you as an authority.
Content is necessary for webshop optimization. Content ensures that your webshop is findable, it provides information, it can encourage potential customers to make a purchase and reviews can be written. Improving your scale-up’s webshop is only possible if everything is in line with each other. This requires a content strategy and we are happy to help you with that!