Outsource Online Marketing or do it yourself?

As a scale-up, you are no longer in the early stages of your company, but you are looking for ways to grow and increase your turnover. Effective online marketing helps with this. But the question is: are you going to outsource your online marketing or do you want to do it yourself?

We would therefore like to give you the advantages and disadvantages of outsourcing your online marketing. This way you make an informed decision yourself.


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Outsource online marketing? 12 reasons to do it

Hiring a specialized online marketing agency can lead to better results, more focus on core activities, cost savings and more. Below we give you the 12 specific benefits why outsourcing online marketing can be beneficial for your scale-up:

1. Expertise

The online marketing needs of scale-ups are often more diverse than those of start-ups. This requires professional knowledge and skills that an all-round marketer within your own company usually does not possess. Fortunately, you can outsource your online marketing to a specialized agency. Such online marketing agencies have a team of specialists, each with their own expertise. Think of SEO, SEA, link building, conversion optimization and much more.

By outsourcing online marketing, your scale-up can grow faster and stay ahead of the competition. This way you can compete on the internet!

2. Access to advanced marketing tools

Effective online marketing requires specific tools. But these are often quite pricey. Specialized marketing agencies already have most of the tools. Why wouldn’t you use them? Because that way you have more money left over for things such as product development, automation and hiring new employees.

3. Fresh perspective from the outside

Outsourcing your online marketing to an external agency provides a fresh look at your company. This can lead to valuable new insights that can give your scale-up a boost.

4. Efficiency and cost savings

Hiring a full-time marketer is often more expensive than hiring an online marketing agency. For scale-ups, such an agency offers a team of specialists who work more effectively and cost-effectively. Their extensive professional knowledge makes them work more smoothly, which in turn saves you time and money.

5. Broad experience in various sectors

The people who work at online marketing agencies live for their profession. They work with specific online marketing tools every day and effortlessly recognize the opportunities and pitfalls in different sectors. Thanks to their work for various customers and industries, they bring valuable expertise to your scale-up.

We really like the collaboration with Stramark. We are very satisfied with the results they achieve for us in the field of SEO and SEA.

Willem Jan Kraanen
Director Texelana

6. Measurable results and valuable insights

Online marketing offers measurable results. Ranking tools and Google Analytics provide valuable insights into your market position and your website performance. But: interpreting data requires expertise. You probably already sense it coming: an online marketing agency is good with figures like that. Online marketing agencies provide clear reports on progress, opportunities and challenges. This allows you to better refine your business goals and make data-driven decisions.

7. Continuity of your online marketing

Online marketing is an ongoing process, you have to keep working on it continuously. Together with an agency, you maintain SEO and SEA campaigns optimally: they take responsibility, you only have to monitor.

8. Focus on core activities

Outsourcing online marketing results in focus within your organization. Instead of wasting too much time on online marketing, everyone focuses on their core activities.

You simply concentrate on further developing your business and managing your team. And in the meantime, the marketing agency ensures online visibility and attracts potential customers.

This ultimately leads to increased productivity and better business results.

9. Scalability and flexibility

You can easily scale up a successful marketing campaign. At least, when you work with an online marketing agency that is. This way, your scale-up benefits from online sales growth without this leading to significant additional costs.

10. Significant time savings

Time is a precious resource for scale-ups. You now have your hands full devising and implementing strategic growth plans. But an effective online marketing campaign takes time and effort. Why would you waste your valuable time on this? Let experts do this work. You then only focus on the strategy, and they implement it. Win-win, right?

SEO approach:
We gave the employees of Technisol Insulation a workshop to support them in writing SEO-worthy landing pages. We also helped with the go-live of the new website to ensure that everything ran smoothly. We did this through analyses and URL checks.

11. Keep up with market developments

In the dazzling world of online marketing, everything changes in the blink of an eye. As a scale-up, you naturally always want to use the latest technologies. An online marketing agency keeps a close eye on all trends and innovations. With our up-to-date knowledge, we ensure that your marketing strategy always remains up to date.

12. Smooth communication with the website builder

Sometimes it seems as if customers and website builders both speak a different language. Misunderstandings easily arise because both parties do not fully understand each other’s field. An online marketing agency such as Stramark is the perfect link in this. Our specialists speak both your language and that of the website builder. This way we ensure smooth communication and seamless collaboration.


Outsourcing online marketing as a scale-up: 2 disadvantages

1. Limited knowledge accumulation within the organization

When you outsource your online marketing, the knowledge within your company will naturally grow less quickly. But there may be a good solution for this: outsource some of your online marketing. Have an internal team member work closely with the marketing agency. This way you can still have some in-house knowledge.

2. Less knowledge about the products or services

External agencies may know less about your unique products or services. Scale-ups often find this a bit exciting. Logically, of course. Because if this goes wrong, it will cost you valuable hours to solve these problems.

A good marketing agency will prevent this annoying scenario: Stramark, for example, conducts an extensive intake, thoroughly analyzes your website and conducts thorough competition research. This way we get to know your scale-up and the market inside and out.


Outsource online marketing: partially or completely?

As a scale-up, do you want to outsource your online marketing? At Stramark, outsourcing can be partial or complete, so you can choose yourself. We adapt to your situation:

Do you already employ someone who can implement our advice? No problem. Then our consultants sit in the advisory chair. Would you rather outsource everything? Then that is possible too!

Our online marketing consultants also communicate directly with your website builder. This means you no longer have to worry about that. We also sometimes make changes to the CMS ourselves if necessary.

Which online marketing activities can you outsource to us?

You may be feeling dizzy by now, because there are so many forms of online marketing to choose from. Also more and more new options are being added. What can you best do as a scale-up?

That is where Stramark’s strength lies. We have all the knowledge in-house to put together the optimal marketing mix and are aware of the latest trends.

Online Marketing

Online marketing is essential for scale-ups to reach a larger audience. It includes a wide range of techniques and methods to increase the visibility of your company on the internet and consists of the following options.
Online Marketing


SEA is a form of online marketing in which companies pay to place advertisements in search engine results. This helps you as a scale-up to present your products or services directly to potential customers. Which can then lead to more website visitors and conversions.


SEO is the process of website optimization to rank higher in the organic search results of search engines. This is crucial for you as a scale-up to increase your online visibility and get more traffic to your website. Because ultimately this will of course lead to more leads and sales.


Link building is a very important SEO technique in which you try to get quality and relevant backlinks to your website. This improves the authority and search engine position of your website. The positive result is that you attract more visitors.

Content marketing

Content marketing is the creation and sharing of valuable, relevant and informative content. The aim is to attract and retain the right target group. This is important for scale-ups because they:

  • strengthen brand
  • improve customer loyalty
  • generate more traffic and conversions

Content Marketing

Display Advertising

Display advertising is the placing of visual advertisements on websites, social media and other digital platforms. This form of online marketing can increase your brand awareness and direct specific visitors to the website.

Display Advertising

SEO Copywriting

SEO copywriting is writing texts with both the reader and search engines in mind. This means that the content on the website is optimized. By using relevant keywords and maintaining optimal text structure, search engines can easily index and rank the content. This is crucial for better findability in, for example, Google.
SEO Copywriting

Social Media

With social media marketing you use social media platforms (such as Facebook, Instagram, LinkedIn, Twitter and TikTok). With the focus on communicating with your target group and involving them in your brand. For scale-ups, a strong social media strategy is important to:

  • increase online presence,
  • build customer relationships,
  • promote products or services.

Social Media


With remarketing, you show ads to people who previously visited your website, but took no action. This helps you to potential customers:

  • to reach again,
  • encourage them to return to the website
  • and make a purchase.


E-mail marketing

Email marketing is the act of sending promotional emails to a list of subscribers. With the aim of keeping them informed of your new products, services or offers. For scale-ups, this is an effective way to maintain a direct line of communication with customers, increase customer loyalty and stimulate sales. Setting up automated email campaigns and segmenting the target group can lead to better sales results and a higher ROI.
Email Marketing

Stramark as your collaboration partner

You want to get the most out of your scale-up and sell as much as possible. And preferably at the lowest possible costs. This requires well-thought-out online marketing. Finding the right partner to outsource your online marketing can be crucial for achieving business growth.

Stramark is an online marketing agency that focuses strongly on scale-ups and helps you achieve your business goals. We understand the unique challenges you face as a scale-up. Moreover, working with Stramark offers you specific advantages:

  • Understanding: We know the pressure to scale and achieve growth goals. We therefore help you to develop effective marketing strategies so that you achieve your goals.
  • Flexibility: We are used to working with scale-ups that grow and change quickly. That is why we easily adapt to your changing needs.
  • Scalability: We can scale up our services when necessary. In this way we make it possible to continuously meet your growing requirements.
  • Focused on results: We understand that favorable marketing returns are a requirement for the success and growth of your business. Stramark therefore focuses on measurable results with a positive impact on your growth objectives.
  • Latest technologies: Stramark has the most advanced technologies and tools. This way we implement effective online marketing strategies in no time. This way you benefit from all the benefits that the tools offer.

Take your online marketing to the next level today

Please feel free to contact us. Together we look at where the strength of your scale-up lies and where there is potential for further growth. We will be happy to explain to you what the current situation is, what we want to achieve for your scale-up and how we approach this successfully.

Do you want to take your online marketing to the next level?

Wil je online beter gevonden worden? Bel met Hans!