Engaging in SEO and website optimization? Stay vigilant!
There is a lot of information available about search engine optimization and website optimization. A search in Google for terms like ‘SEO’, ‘search engine optimization’, and ‘website optimization’ results in over 1 million search results. From this enormous amount of information and SEO tips, it becomes clear that:
- The rules for search engine optimization are constantly changing.
- ‘Wrong’ search engine optimization is penalized.
- Google regularly changes the algorithm that determines the position of your website.
- SEO is not only important for website builders.
- Any change to the website or online store has an impact on search engine results.
- Local search engine optimization is more important than ever.
Outsourcing search engine optimization
We understand that it can be challenging to implement search engine optimization correctly. Do you see that your existing site just can’t seem to climb higher in the search results? Then consider hiring an SEO specialist. Especially when setting up a new website or redesigning it with the goal of achieving high (organic) positions in Google, it is wise to involve an SEO agency early in the design phase. SEO optimization has even more impact when website builders and designers consider visibility during the structure design of your website or online store. This saves costs significantly and improves the result. Since many websites are built using WordPress, we also pay attention to WordPress SEO. Read below what an SEO agency is and how they can support you.
What is an SEO agency?
An SEO agency helps you achieve higher rankings on Google. They take over all the activities intended to rank a website higher in the organic (unpaid) search results. They strive to maximize the results. Perhaps outsourcing feels like a big step or the hourly rate of an agency seems high, so you prefer to hire a full-time employee to work on it. However, the benefits of an agency outweigh these concerns. We would be happy to explain why.
The benefits of an SEO agency:
- Expertise. Good search engine optimization requires specialized knowledge. An all-round marketer within your own company often doesn’t have that knowledge. The Stramark team consists of 10 consultants, each with their own expertise, who continuously update their knowledge. So, you can rely on solid search engine optimization advice.
- Experience. We have worked for various clients in different industries, which has given us years of experience. This includes clients throughout the Netherlands and even abroad. As a result, we know what works and what doesn’t. This experience can be valuable for your scale-up. We are perfectly capable of developing the right SEO strategy and plan for your business.
- Procedures. Based on that experience, we have established certain procedures at Stramark. This enables us to work quickly and accurately and avoid problems. This creates maximum value for the client.
- Tools. Specific tools are needed for SEO, and they can be quite expensive for small and medium-sized businesses (SMBs). We work with these tools daily and can spread the costs across multiple clients. This way, you can also benefit from them!
- Time. SEO is an ongoing process. To achieve lasting results, you need to continuously work on it and make adjustments. This requires time, which you may not have or prefer to spend on other tasks to make your business successful. By working with our SEO consultants, you can ensure that your campaigns are well-maintained. They take responsibility, and you only need to oversee. So, how much time do you want to save?
- Focus. Finally, outsourcing results in focus, both for you and your employees. Since you and your team no longer have to deal with online marketing tasks, everyone can focus on what they are good at. This promotes productive work.
Good website search engine optimization is customized
We know all about it at Stramark. As an SEO specialist, we do more than just perform a trick. We believe that optimizing a website or online store for search engines should be part of a clearly defined online marketing strategy and should be unique to each client. SEO is not just about implementing technical improvements, but a combination of thorough analysis, setting clear conversion goals, and good SEO copywriting. It is also an ongoing process. The results you achieve are not permanent; you need to keep working on it continuously. That’s why almost all clients have a customized SEO subscription.
Determining SEO strategy based on profitability
At Stramark, we look at your products and/or services together with you. Based on that, we can determine the most important keywords that will yield the highest returns. To complete the SEO online marketing strategy, we also consider the competition, pricing, and the positions of these competitors in Google. This way, we can uncover opportunities and optimize the website accordingly to provide the best possible answer to user queries. This increases the chances of conversion, resulting in a positive return on investment for SEO.
The best SEO agency in Amsterdam is always nearby
Are you considering outsourcing SEO in Amsterdam? Stramark is a professional SEO marketing agency specializing in SEO in Amsterdam. We can truly help you. Are you curious about how we can consistently improve the visibility of your website or online store? You are always welcome for a non-binding conversation, so feel free to call us. Our SEO specialist will gladly assess the best approach for you.
Do you know how your website is performing? Request our free global SEO Audit online. You can find it here: SEO Audit. We are curious about the results!
Frequently asked questions about search engine optimization (SEO)
📈 What is search engine optimization?
Search engine optimization is derived from Search Engine Optimization, also known as SEO. When you engage in SEO, you optimize your website to rank higher organically in search results. This may involve tasks such as rewriting texts, improving website structure, and making technical enhancements.
🤔 What is the goal of search engine optimization?
The goal of SEO is to consistently improve your visibility in search engines. This can generate more traffic to your website, which in turn can lead to more conversions.
👍 How does search engine optimization work?
You perform various actions that collectively increase the value of your website. This includes adding relevant keywords, writing quality content, and optimizing technical aspects. A properly SEO-optimized website will appear higher in search engine rankings.
💰 What does search engine optimization cost?
That depends on factors such as your goals, the market you operate in, and the competition you face. Within the small and medium-sized business (SMB) sector, we see that achieving increased revenue typically requires an investment of 5 to 15% of that revenue. In online marketing, it’s not just about the investment, but also about what it yields. To understand what online marketing can deliver for you, you can request a free SEO and/or SEA analysis from Stramark. This way, you’ll know how you can recoup your marketing investment and when your business case is positive. Request a non-binding Audit or contact Hans for more information.
😄 What are the benefits of outsourcing search engine optimization?
Outsourcing search engine optimization (SEO) offers several advantages. It provides access to the expertise and experience of professionals, saves time, ensures ongoing optimization, offers advanced tools and technologies, and keeps you informed about the latest trends. This can result in improved online visibility and better results for your website.
Do you want more traffic on your website?