Getting mentioned in the AI results, that is what you want. AI-based search requires a new approach to SEO. That new approach is SEO for AI solutions. As a growing company with 10+ employees, you’re looking for a tailored SEO AI-optimisation solution that prepares your website for the next generation of search engines.
Although no fixed term yet exists for optimising your visibility within AI-driven search results, clear directions are emerging. Terms such as AI SEO (AI Search Engine Optimisation), AIO (Artificial Intelligence Optimisation), GEO (Generative Engine Optimisation) and LLM SEO (Large Language Model SEO) are becoming more widely used. These names refer to the emerging practice of structuring your brand, services or content so they are included in AI-generated answers from tools like ChatGPT, Perplexity and Google SGE. Especially since May 2025, now that Google’s AI Overviews are visible in the Netherlands, this has become more urgent than ever. These AI summaries often appear *above* classic search results, taking up the most visible part of the page — a new position where your company simply cannot be absent.
That is where we excel – we build on our years of SEO expertise and apply it to AI. With AI-optimisation you increase your visibility in AI-driven search results, allowing you to generate more brand visibility and leads from tools like ChatGPT, Bing and Google SGE. Together with classic SEO and content optimisation, this forms the ideal combination to maximise your online reach. You can count on a proactive approach to AI SEO Optimisation with a clear focus on results.
| What is AI SEO (AI Search Engine Optimisation)? The answer: AI SEO is the umbrella term for search engine optimisation that takes into account the integration of artificial intelligence in search engines (such as Google’s AI Overviews). It involves optimising a website so it is recognised, understood and highly valued not only by traditional algorithms, but also by the AI-driven components of search engines. |
| What is AIO (Artificial Intelligence Optimisation)? The answer: AIO is the process of specifically optimising content for AI chatbots and virtual assistants (such as ChatGPT, Gemini and Claude). While traditional SEO focuses on a clickable link in a list, AIO focuses on delivering content that the AI selects as the *direct* answer to a user’s question. |
| What is GEO (Generative Engine Optimisation)? The answer: GEO is a relatively new methodology focused on visibility within “generative search engines” (such as Perplexity, Bing Chat and SearchGPT). The focus is on enriching content with authority, citations and statistics. The goal is for the generative engine to trust the information and incorporate it into the generated response presented to the user. |
| What is LLM SEO (Large Language Model SEO)? The answer: LLM SEO focuses on the technical and semantic readability of content for the underlying language models (Large Language Models). It is about structuring data and language usage in a way that aligns with how LLMs train, process and retrieve information (via RAG – Retrieval Augmented Generation), ensuring the content is properly included in the model’s knowledge base. |
| What is RAG (Retrieval-Augmented Generation)? The answer: RAG is a technique that links AI models (LLMs) to up-to-date external information sources. Where a standard AI model only relies on its (often outdated) training data, a RAG system first searches reliable databases or the live internet for the correct facts before writing an answer. For your website, this means AI can retrieve your content in real time (retrieval) to generate an answer — provided your data is well structured and findable. RAG is the reason AI can mention accurate facts without the model needing to be retrained. This is what AI optimisation for your website is largely about! |
AI search engines such as ChatGPT, Perplexity, Bing Copilot and Google SGE are changing the search landscape rapidly. ChatGPT (from OpenAI) already holds a large market share among young people and knowledge workers, and Perplexity is growing explosively as a source for technical and in-depth questions. Bing’s AI Copilot is integrated by default in Windows and Edge, and Google’s Search Generative Experience (SGE) or AI Overviews combines AI with the trusted search engine. AI Mode allows users to deepen an AI overview answer. Millions rely daily on the answers these systems provide. This creates huge opportunities – and risks – for your visibility. AI-optimisation from AI marketing agency Stramark ensures your site stands out in this new playing field, so competitors don’t walk away with your potential customers.
Why AI-optimisation requires a slightly different mindset than SEO optimisation
AI-Search optimisation – also called GEO optimisation or LLM-optimisation – is not a ready-made “hack” or shortcut. It is a deeper layer of what you already do in SEO, website optimisation and content optimisation, and is therefore especially suitable for companies that already have their website in good shape. It requires a strategic approach: no isolated tricks, but a structured method focused on relevance, context and trustworthiness. Unlike Google, where simple keywords often suffice, users of AI systems like ChatGPT or Perplexity ask very concrete, complex questions like in the image above. That makes website optimisation for AI just a bit different.
To appear in these kinds of answers, your story must hold up – down to the details. From customer analysis to content structure. From concrete cases to clear positioning. AI-optimisation means your site must answer the *real* questions your audience asks an AI. This requires depth, an understanding of customer needs, and technical AI SEO optimisation. It is harder to measure than traditional SEO, but invaluable if you want visibility in the fast-growing AI landscape.
AI Optimisation applies to a wide range of AI search engines:
- Google Search with AI Overviews
- Google Search with AI mode
- ChatGPT
- Bing Copilot Search
- Perplexity AI (answer engine)
- You.com (personal AI search agent)
- Brave Search Summarizer
- DuckDuckGo Duck.ai (private AI chat in search)
- Komo AI (ad-free fast AI search)
- Algolia AI Search (SaaS search technology)
- Amazon Kendra (enterprise generative search)
- Azure AI Search (vector & RAG platform)
Components for AI optimisation:
- Authority & Expertise: We use Stramark’s authority and years of SEO expertise to position your website as a reliable source within AI search engines. Our specialists stay up to date with the latest AI search trends. As a result, AI-driven search engines trust your content more quickly, leading to higher visibility. Authority is convincing – to algorithms and users – and we help you radiate that authority.
- Social proof & Reach: Did you know a large share of especially younger users blindly trust AI answers? Through AI-optimisation we ensure that your content appears among those answers. Imagine: a potential customer asks something to ChatGPT and receives your business information as the recommended advice. That is powerful advertising. The more people discover your brand through AI, the greater the trust and chance of conversion. We gladly show how many companies already benefit from AI – and ensure you take the lead.
- Prevent missed leads: If your site is not findable in AI search results, you miss opportunities. Users will see the competitor’s answer instead. That lost revenue feels painful – and you want to avoid it. Our AI-optimisation service tackles that risk. We ensure your content appears when your audience searches via AI. This way you don’t miss valuable leads and stay ahead of the competition.
- Consistency & Structure: AI systems perform best with clear, structured information. We refine your messaging and ensure consistency across all pages. Through semantic markup and logical content structure, AI algorithms understand exactly what your site is about. Clear, consistent content is more often highlighted in AI answers. Your potential customers see a coherent story, increasing their trust. Consistency in tone and structure = stronger recognition by AI and users.
Specifications of AI content optimisation
What does our AI-optimisation service or AI SEO really include? It is an extension of your existing SEO optimisation and SEO content optimisation. We apply all proven techniques – and new AI-SEO content-driven strategies – based on priority, so you achieve maximum return. Some key specifications of our approach:
- Structured data implementation: We add structured data (Schema.org markup) to your pages. This helps search engines and AI models understand the core information of your site even better. Through rich results and clear context you increase the chance that AI picks up your content and uses it in answers.
- Semantic markup & HTML structure: Our experts restructure your content where needed with semantic HTML (such as correct headings, lists, tables and contextual elements). This clean structure helps AI search engines interpret the information logically. Clear formatting = higher readability for AI and for your visitors.
- Positioning of authority: We actively build your online authority profile. We do this through high-quality content creation, integrating E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) and collecting relevant backlinks and references. This way an AI like ChatGPT sees your site as an authoritative source in your domain. Authoritative sources are cited more often in AI answers – we ensure you claim that position.
- Topical expertise & context: We analyse which questions and topics matter in your sector, and expand your website content accordingly. Through in-depth articles, FAQs and case studies around relevant search questions, you profile yourself as the expert. AI models recognise topical expertise and rich context, increasing the chance your content appears for complex or specific queries. We don’t just cover keywords, but entire themes – making your site a knowledge base AI loves to draw from.
- Prioritisation and customisation: Not every website needs the same steps. That’s why we execute SEO – AI-optimisations step by step and tailored to your needs. We start with the changes with the highest impact (e.g., technical fixes or schema markup) and work down the list. You get clear insight into our priority order. This way you immediately see which improvements deliver results first. This phased approach means quick wins and sustainable growth, without overwhelming your team.
Our AI-optimisation or AI SEO is fully integrated with your ongoing SEO strategy. Already running content marketing or SEO with us? Then AI-optimisation acts as a valuable upgrade, not a separate project. We align all techniques with your goals and continuously measure the impact. Proactive adjustments are standard: AI search engines and SEO evolve quickly, and we evolve alongside them.
Other pages about AI:
- Structured Data and AI
- GEO, AEO, LLMO, GAIO, AISO, CSO, VEO, VSO – AI and SEO Strategies
- AI Optimisation for Online Marketing
- AI-generated Content in Marketing
- AI and ChatGPT-4 in Online Marketing
- SEO Optimisation with AI
Results of SEO AI optimisation
The ultimate goal of SEO AI optimisation is simple: more relevant visibility and conversions from a new and growing channel. What can you expect?
- Your content in AI answers: Your website is more often used as a source in AI-generated answers. When someone asks a question to ChatGPT or Bing, your page is more likely to appear as a recommendation or citation. Your brand is presented directly to potential customers inside their question-and-answer flow.
- More data & AI optimisation insights: Traditional SEO statistics only tell half the story in the AI era. We look beyond the click and focus on your presence in citations. Is your brand explicitly mentioned as the expert in an AI answer? Is your site in the footnotes of Bing or Perplexity? We make this “Share of Model” visible. Being cited by AI is powerful branding, even before the click. We monitor how often your content serves as the foundation for AI recommendations, so you see in black and white how your authority and “mindshare” grow within the algorithms.
- More high-quality traffic & leads: Visitors arriving via AI search engines often already trust the recommendation. They approach your site with a positive mindset (“this company was recommended by the AI, so they must be good”). This means higher quality traffic and a greater chance of lead conversion or sale. You attract customers who were looking precisely for what you offer — thanks to an AI recommendation.
- Competitive advantage & future-proofing: Many companies are not yet ready for AI search results. By investing in SEO and AI optimisation now, you take the lead. You gain market share while competitors fall behind. You’re also prepared for the future: AI integration in search will only grow. Your online marketing strategy becomes future-proof. If new AI search engines or updates emerge, you already have the foundation to benefit immediately.
- Strengthened authority and trust: Because your content consistently performs well in both traditional and AI search engines, your brand authority grows. Customers see you everywhere as the reliable source. This consistent presence – from Google to ChatGPT – strengthens your reputation. That reputation leads to more customer trust and ultimately more revenue.
In short, SEO and AI optimisation by AI Marketing Agency Stramark delivers ROI from a new era of search. With SEO and AI optimisation backed by a result-driven and proactive approach, your message comes across clearly – everywhere your audience searches. Don’t miss any lead and strengthen your online position by taking the step toward SEO for AI search engines today. We’re ready to turn your site into a standout performer in the world of AI-based results.
Would you like to apply AI Search optimisation? |
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