Search engine marketing can account for 80% of the targeted internet traffic to your website.
What should you know?
Search engine marketing is an important part of internet marketing and occupies the two pillars: search engine advertising and search engine optimization. If done properly search engine marketing provides you with relevant visitors who are looking for your service or product.
At successful websites search engine marketing accounts for 80% of the targeted website traffic. More quality website traffic means more sales. You get the best results by investing in search engine marketing.
What is Search Engine Marketing?
Search engine marketing is a derivative of Marketing:
“Marketing is the optimal satisfaction of the needs and specific wishes of (potential) buyers in order to promote sales of products and services.”
When translating this definition to search engine marketing it is important to focus on the consumers or customers here aswell. In this case his/her needs are the needs in Google.
Why the 4 P’s in search engine marketing are important to your website
Your website and your results in Google represent your promotion. Make sure that your website conveys who you are, what you offer and what the benefit is of your product or service for your buyers. Your website is your storefront, your business card and marketing tool of choice to convey your marketing message to your customers and prospects. Therefore, ensure that people can easily contact you.
Product / Service
You sell something, a product or service. It is therefore important to beautifully showcase your products on your website and on the search engine. You might showcase your service in a company movie. In short, give your products the necessary attention on your website. This is your chance to explain the benefits the prospects get when buying your product.
Just like in a regular store people like to see prices or have an indication of what something costs. Be transparent to customers, they are going to compare it with your competitors. Convince your customer of your added value. Customer Reviews often help convincing prospects to do their purchase on your website.
The focus in search engine marketing is this P in marketing; place. How do you ensure that consumers find your website? How well does your website rank if you are looking for a relevant keyword? What makes your website easier to find? Stramark is a search engine marketing agency based in Amsterdam and has already helped many customers to improve the findability of their websites and webshops. Customers have seen their turnover double and our search engine marketing consultants have provided their website with new and better converting search traffic.
Did you know that search engine marketing also stimulates offline sales?
Do not underestimate the power of better visibility. These days everyone is using Google to find the most simple things. Searching for a baker, painter, lawyer, optician, pet shop, cheese shop has become common. If you are at the top of Google, people see your company name and get familiar with your brand. This increases the chance that they visit your shop as they walk by. So to improve your offline and online sales, start investing in search engine marketing Amsterdam from Stramark.
Search Engine Advertising Amsterdam
Search engine advertising is a part of search engine marketing. Search engine advertising refers to advertising using text ads within the Google and Bing search results. Successful websites get 80% of their traffic through search engine marketing. The ideal ratio is 40% by SEA (paid) and 40% through SEO (unpaid), 20% is comes from e-mail marketing, social media and others. Which ratio does your website have? How many visitors, applications or orders do you get a day? Search engine advertizing is a major source of targeted website traffic!
Why do businesses advertise with text ads?
Search engine advertising is an effective and quick way to get high in search results. You only pay if an user clicks on your ad. Buying your preferred keywords can quickly lead to relevant traffic to your website. This includes well-written and concise ads. In a well-designed and logical website or webshop these visitors can be tempted to purchase!
Search engine advertising provides a wealth of useful information!
Within the search engine advertising it’s easy to measure ad campaigns. You get direct insights into the number of clicks on the ad, the number of impressions your ad had and the position within the search results. Search engine advertising allows you to test which ad performs best for you by displaying multiple variations evenly.
Gain insight into which keywords are profitable
When you advertise with Google AdWords or BingAds for a few months you quickly see which search terms are profitable and which are not. You can also compare the costs you pay for clicks with the turnover you realize.
Did you know that advertisement provides important information that you can use for SEO?
In addition to search engine advertizing, search engine optimization (SEO) is a way to get high in Google’s and Bings search results. You can directly apply the lessons you’ve learned with search engine advertising in your SEO strategy. This way you can optimize the traffic to your website.
Outsourcing search engine advertizing or do it yourself?
Advertising programs for search engine advertising like AdWords and Bing Ads change almost weekly their advertising options. We advise clients who want to advertise on search engines to consider whether they themselves are skillful enough and want to make time for it.
It’ll probably take more time and money to learn all possibilities yourself. In addition, we have seen many customers waste a lot of money due to a lack of knowledge. Costs that they could have saved by outsourcing search engine advertising. In short, they would have been profitable more quickly by engaging with professional Search Engine Marketing consultants from the beginning. And would have had more time to devote to your primary process.
Stramark is an expert in search engine advertising since 2008, our search engine advertizing consultants are AdWords Qualified Professionals. Not without a reason. Training is essential due to the rapid changes within AdWords.
Found us using Google?
Did you search for “search engine optimization” and found us? We would like to demonstrate the effect that search engine optimization can have. You searched for the term search engine optimization and you found Stramark Search Engine Marketing Agency! Would you like your business to be found? To improve your visibility for important keywords?
Why is search engine optimization so important?
The first 3 results within Google are often the Google AdWords ads. Then come the so-called organic results. According to Google these sites are best match with the user’s search query. The more relevant the page, the better it matches the query, the higher the position in Google. The vast majority of website traffic comes in through search traffic, this is advertising via search engine (paid) or organic (unpaid) search results. Together they are responsible for 80% of your website traffic! The rest comes through social media and other channels.
Search Engine Optimization pillars
1: Keyword research
The first pillar in the search engine optimization process is a thorough keyword research. This is the foundation of good content. As search engine marketing agency we check if you are using the right keywords in your text, the title of your pages, the “clean URLs” etc. Are these the keywords that your customers or prospects use to find you? The importance of a thorough keyword research is heavily underestimated. People often take too little time. The keyword research our search engine marketing consultants preform is the foundation of good search engine optimization.
2: Great content
The second pillar for good search engine optimization is great content. The first question you should ask is: Does your website have enough keyword rich text? Did you use the correct search terms that your customers or prospects search on. It is therefore less about the question of where you want yourself to be found, but more about the question of where people / companies / prospects are looking for when they need your product or service. This is where the needs of your customers come into the picture. Your website texts must be action-oriented and search engine friendly written.
3: Technical SEO
The third pillar for each website: support content through the right techniques. Techniques without error and optimal configuration so that Google understands what the website is about. For example, do you measure your website traffic with Google Analytics? Are you using a SEO friendly CMS system? Is it up to date? Is the load time of your website fast enough? You probably do not know anything about all these technical aspects. However they are very important to make a website or webshop search engine friendly. Web builders build a website to make it work technically, we work with the web builder to make the website attract visitors and sell!
4: Link building
SEO is the abbreviation of Search Engine Optimization. Link building is an important part of the search engine optimization process. It is important that other websites link to your website. Links ensure that a certain amount of value flows to your website.
Can you keep up with your competitors?
You see the importance of good findability through search engine optimization for your business. So in addition to all of the above you must be wondering how you are doing compared to your competitors. Do your competitors invest in SEO? If so, then you probably will need to invest more in a well optimized website both on content level as well as technical level and in link building.
In-house or outsourcing?
Search engine marketing Amsterdam is a profession, actually there are 4 different fields. For the search engine advertising, search engine optimization, SEO copywriting and link building Stramark has Search Engine Marketing consultants to help you get the most out of your website.
International Search Engine Marketing
Whether you are active in one or multiple countries, Stramark search engine marketing agency can help you increase your online visibility. Our search engine marketing consultants have experience with projects on the English, France, Dutch and German market. The Danish, Spainish and Italian market are also not unknown to us.