Are you looking for a SEA agency that doesn’t just optimize for ‘clicks,’ but for profitability? In today’s advertising landscape, simply bidding on keywords is no longer enough. As a specialized SEA marketing agency in Amsterdam, Stramark helps you master the algorithms of Google Ads and ensure every euro of your advertising budget delivers maximum return.
What is search engine advertising?
Before we dive deeper: what is search engine advertising? In short, it is the paid counterpart of SEO. Through a search engine advertising agency, you buy immediate visibility in search engines. The main advantage? You appear at the top for the most relevant search queries right away. At Stramark, however, we do not see SEA as a standalone channel, but as the ‘turbo’ of your marketing mix.
SEA for Lead Generation: Quality over volume
Many agencies focus on a low Cost Per Click (CPC), but if those clicks do not convert, it is money wasted. As a SEA marketing agency for the B2B market, we focus on Cost Per Lead.
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Intent-based targeting: We filter out ‘informational’ searchers and focus on decision-makers.
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Conversion attribution: We measure exactly which campaign, ad, and keyword generate the final inquiry.
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Landing page optimization: A click is only valuable if the page behind it convinces. We ensure seamless alignment between the ad and the message on your website.
Our specialists observe: That companies often overpay for generic terms. We apply a ‘niche-first’ strategy that allows us to outsmart competitors with a lower budget.
SEA for Webshops: Profitability per product group
E-commerce requires a different approach to SEA marketing. Here, everything revolves around Return on Ad Spend (ROAS).
As your SEA marketing partner, we focus on:
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Google Shopping (Performance Max): Maximum visibility for your products, including image, price, and stock status.
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Feed management: We optimize your product feed so Google knows exactly when to show your product.
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Dynamic remarketing: We bring back visitors who almost purchased at exactly the right moment, guiding them back to their shopping cart.
Why choose a specialized search engine advertising agency?
You can set up Google Ads yourself, but without the right data configuration, it quickly becomes an expensive hobby. Why Stramark is the best choice as your SEA marketing agency:
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Synergy with SEO: We use data from SEA to accelerate your SEO strategy and vice versa.
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Transparency: You have direct access to your own Google Ads account. We have nothing to hide.
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Certified experts: Our consultants are Google Partners and stay up to date daily with the latest AI bidding strategies.
SEA as the foundation for AI-driven growth
Just like SEO, SEA is increasingly driven by AI. Strategies such as Smart Bidding only work if the input (your data) is flawless. We ensure Google’s algorithms work for you, instead of the other way around. A mediocre website with a poor conversion path will never become profitable with SEA alone; that is why we optimize the entire funnel.
Outsourcing SEA marketing to an expert is the fastest way to stop wasting ad budget and increase your ROI. Many companies miss opportunities due to incorrect settings or a lack of data analysis. By entrusting your Google Ads to us, you immediately benefit from years of experience and the latest algorithm updates, without having to reinvent the wheel yourself.
At Stramark, our specialists see that a professionally managed account performs on average 20% to 40% more efficiently than an account that is managed ‘on the side.’
Why choose a SEA specialist?
A SEA specialist does more than just push buttons. We dive into the data to understand what your target audience is searching for and how to convert them at the lowest possible Cost Per Click (CPC). When you choose a Stramark specialist, you benefit from:
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Strategic structure: We build campaigns that are scalable.
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Continuous optimization: Daily monitoring based on conversions, not just clicks.
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Access to beta features: As a recognized partner, we often gain early access to new Google tools.
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Profit focus: We optimize for your business goals, whether that is leads, sales, or brand awareness.
Outsourcing SEA: Costs and benefits
A common question is: “What are the costs of outsourcing SEA?” At Stramark, we believe in full transparency. Investing in a SEA specialist pays for itself through:
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Lower cost per conversion: We eliminate irrelevant search terms that only waste budget.
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Higher quality score: This allows you to pay less for a higher position in Google.
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Time savings: You focus on your business, we focus on generating new customers.
The costs of outsourcing usually consist of a fixed monthly management fee, depending on the complexity of the campaigns and the advertising budget. We always assess the balance between management costs and the additional profit we generate for you.
Start today with professional search engine marketing
Ready to stop guessing and start growing? Outsourcing SEA to Stramark means choosing a partner who evaluates your results as critically as you do. Our specialists are ready to take your account to the next level.
Non-binding SEA Scan? Curious how much profit is still hidden in your current campaigns? Let our specialists perform a scan and instantly discover your growth opportunities. Apply for your SEA scan here. Request a free SEA scan!
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